［日時］2018年6月14日（木）、13：30～15：30

［会場］南山大学Ｂ棟　Ｂ21教室

［主催］南山大学外国語学部英米学科

［共催］南山大学人類学研究所

［講演者］Professor Mark Allen Peterson（Miami University, Ohio, USA）

［司会者］Benjamin Dorman（Anthropological Institute, Nanzan University）

［使用言語］英語

［要旨］

What happens to Japanese popular culture when it enters the streams of images, ideas, commodities, persons and capital that flow across the contemporary world system? Drawing on case studies from Captain Tsubasa to Oshin to Pokémon, and their reception in various parts of the Middle East, this talk will describe the ways Japanese popular culture was localized, and incorporated into pre-existing social structures. Understanding these processes requires us to tease apart two forms of localization: that practiced by the culture industries to encourage the success of Japanese products in global markets, and that practiced by local actors who incorporate Japanese cultural products into their lives and their social identities.

［講演者紹介］

Mark Allen Peterson is a professor in the Departments of Anthropology & Global and Intercultural Studies at Miami University. He is the author of "Connected in Cairo: Growing Up Cosmopolitan in the Modern Middle East" (2011, Indiana University Press) and "Anthropology and Mass Communication: Media and Myth in the New Millennium" (2003, Berghahn). He is co-author of "International Studies: An Interdisciplinary Approach to Global Issues" (2017, 4th edition, Westview). He has published more than 40 scholarly articles on globalization and localization, modernity, and media and culture. He has conducted fieldwork in Egypt, India and the United States. He blogs at connectedincairo.com.